The author's social media pages can be a perfect way to draw exposure to a book, and if you're concerned about book publicity, it shouldn't be ignored. When you continue to engage your fans and draw new ones, they will, by default, become more interested in your book(s).
The aim is to create long-term, authentic relationships focused on the sharing of valuable knowledge. When social media posts are relevant, timely, and well-written, followers become fans and future book buyers. But you can't be blunt or excessively promotional. It requires meaningful engagement over a prolonged period.
Many readers have a huge interest in getting to know authors and finding out more about their work. If you're a non-fiction author, you can share an interesting topic as well as your insights about it. Therefore, great social media posts can include facts and information.
These are what you developed while researching your book and new information about your book topic that is in the news currently. You can also post about related studies and facts. Novelists might discuss their books' background, information about the character's lives (clothing, recipes/food, etc.), and more.
Be sincere in your posts and with your followers. Tell them about your favorite authors and the books you read. It's also an outstanding practice to make a calendar of your planned social media posts. It will assist you in taking advantage of all opportunities related to your books, such as awareness months associated with your topic.
When you post to your blog or others, write a lead that encourages people to visit your website to find more. Your visibility on social media should be consistent. Don't allow your account to become dormant - post at least once a week at first, then twice a month.
It's tough to overstate the value of interacting with your fans on social media. It's one of the most useful things an author can do to self-promote. You'll also discover more about your reader's interests and preferences. If you can find out what they want, your future book can provide those answers and information.
When you're working with a publicist, and you're featured on TV or other media, share links on your social media. It would interest your followers, improve the viewership, and influence all the media attention you're receiving. Always, in your posts, thank media contacts for the coverage.